Single Application: 70% of patients are effectively treated with a single application and has shown to shorten the duration of outbreaks from 10 days to three or four days. Rapid Pain relief: Rapid onset of relief from pain, itching and burning associated with cold sores/fever blisters, and has shown to greatly reduce healing time. (Normally relief occurs within 5 to 15 minutes of application.) Destroys the Virus on Contact at the skin surface level: The cold sore Virus is inactivated when its protective coat is destroyed by the active ingredient. Easy to Use: Easy to use single application treatment covered by multiple US and Worldwide patents